Founded in 2007 in Berne, Switzerland by Robert Gehrig and Daniel Balmer, Suplest is proud of its Swiss heritage. A driving force behind the brand is the Swiss reputation for quality. Just like customers trust some of the country’s brands to produce the finest watches in the world, Suplest wants Switzerland to be known for making the finest cycling shoes in the world. It’s an ambitious goal, but one that has seen the brand win some loyal fans since its inception. “The Suplest brand name is adapted from the adjective: ‘supple’ — which means flexible and elastic,” Daniel said. “And the term: ‘souplesse’ – which has been borrowed by the cycling fraternity from the French vernacular to describe the perfect pedal stroke.”
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