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We’re pleased to add one of our favourite women’s-specific brands to the CyclingTips Emporium, Machines For Freedom.
The idea for MFF came in October 2013 through a painful personal experience involving ill-fitting kit. Hannon was ramping up her training regime to complete a randonnee through the Pyrenees (over 18,000m of elevation gain in just six days!). After experiencing some serious discomfort on the bike she worked with a top bike fitter in LA who found that while her saddle was supporting her in all the right places, her chamois was not. So what did she do, create her own range of women's cycling apparel of course.