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Founder Mike Herlinger had just finished another great ride on some of Sun Valley, Idaho’s epic, local singletrack. He realized he was running late and needed to get back to town to meet some friends for a burger and some cold beers. Decision: take the extra time to run home and change, or turn heads at the restaurant in his Lycra kit. When he grabbed one of his well-loved vintage Western shirts, he had an idea “How cool would it be if I could just ride in this shirt?”
From that, Club Ride was born and has been built on the conviction that cycling apparel can be both technical and stylish.