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WHO WE ARE. Panache was founded on the belief that cycling is more than an activity; it is a way of life. A way of life that reveals truths and gives one a better understanding of self and time through both the internal and external challenge that cycling provides. We pursue this belief by passionately fusing style and innovation in a way that respects, but also redefines apparel, accessories, and service - and thus, enhances our quest for cycling nirvana.