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We Can Be was born from a desire to bring creative, distinct and joyfully irreverent design to the cycling apparel market. Combined with exceptional quality of fabric, fit and manufacturing, you can look good and be comfortable without being told the only way to ride a bike is to endure overwhelming suffering with a permanently affixed grimace. We firmly believe that the first priority in cycling is to have fun with it. Whether racing, training, cruising to the coffee shop or just rolling around enjoying the outdoors, We Can Be whatever we want. The only rules are yours.