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The Wearwell Cycle Company was first founded in 1889 as a bicycle manufacturer. By the 1950s Wearwell was one of British cycling's best known names, producing bikes by the thousand and sending its racing team to some of the biggest races on the continent. In 1954, Wearwell Cycles won the Tour of Britain and sent its victorious riders to compete in the Tour de France.
In 2017, Wearwell relaunched as a purveyor of high quality cycling clothing and accessories, The revival continues...